St. Pete Times to double price

June 29th, 2008 by Wade Tatangelo in The Morning Papers

times_1a.jpgThis morning the cardboard sign attached to the St. Petersburg Times  newspaper box I use at the corner of South Howard Ave. and Swan read: “50 cents every day …. Effective Monday, June 30.”

In Tampa, a Times used to cost 25 cents Monday through Saturday and 50 cents only on Sunday.

A 100 percent price jump? Really? Shouldn’t we have had a stopover at 35 cents?

Of course, you can still get tbt* for free, which is a great read, if you have an IQ of, say, 54.

snapshot-2008-06-29-09-39-57.jpg


3 Responses to “St. Pete Times to double price”

  1. caleb Says:

    It’s axiomatic: When your business model is circling the drain, double your retail price.

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