How noble: Gatorade promotes hydration
Thursday, July 31st, 2008Bucs cornerback Ronde Barber did a phone interview with sports radio host Jim Rome this afternoon, and after the amiable Q&A about training camp and the obligatory Brett Favre question, it was time for the plug. Ronde and Romey commiserated for a few minutes on the “Beat the Heat” campaign, which aims to educate coaches and parents about the importance of hydration at football practice. The co-sponsors: NFL teams … and Gatorade.
“There are better ways to hydrate than water,” Ronde said at one point.
Um, like what? Lemme see … oh yeah, Gatorade.
So let me get this straight: Gatorade is joining with NFL teams and players to promote and educate athletes about better hydration — and the best way to do so is to drink … Gatorade?
Ain’t it nice to see that pure altruism is alive and well?










Snapped a photo of this little piece of illegal art earlier today on Second Street North and Central Avenue. It’s allegedly a calling card left by the Southern California band
1. Tom Waits (pictured) performs the last few concerts of his “Glitter and Doom” tour this week. NPR Music keeps the magic going with a new installment of its “Live in Concert” series, this one of Waits’ complete two-and-a-half hour July 5 performance at Atlanta’s Fox Theatre. 