Starbucks Scrambles For Something, Anything
July 14th, 2008 by Brian Ries in Food & DiningRead over on Serious Eats that Starbucks will introduce a new line of “Vivannos” starting tomorrow. Don’t know what a Vivanno is? Time to add a word to your Starbucks lexicon of pseudo-Mediterranean new-speak: Vivanno = smoothie.
After years of not trying, those Seattle-ish coffee merchants are really scrambling, aren’t they? Heck, I’m all for it. Anything beats that left-in-the-oven-for-days flavor of the corporate giant’s burnt coffee.
July 14th, 2008 at 3:21 pm
They sure are.