How noble: Gatorade promotes hydration
July 31st, 2008 by Eric Snider in SportsBucs cornerback Ronde Barber did a phone interview with sports radio host Jim Rome this afternoon, and after the amiable Q&A about training camp and the obligatory Brett Favre question, it was time for the plug. Ronde and Romey commiserated for a few minutes on the “Beat the Heat” campaign, which aims to educate coaches and parents about the importance of hydration at football practice. The co-sponsors: NFL teams … and Gatorade.
“There are better ways to hydrate than water,” Ronde said at one point.
Um, like what? Lemme see … oh yeah, Gatorade.
So let me get this straight: Gatorade is joining with NFL teams and players to promote and educate athletes about better hydration — and the best way to do so is to drink … Gatorade?
Ain’t it nice to see that pure altruism is alive and well?
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