With a straight face, Fader interviews OJ da Juiceman
December 24th, 2008 by Rodney Carmichael in Music newsBack in ’06, when NY hip-hop critics began hailing the arrival of Atlanta-based rapper Young Jeezy, it left a lot of southern rap aficionados a little mystified. It wasn’t so much that we weren’t feeling Jeezy’s trap-or-die flow, we just didn’t expect those East Coast hip-hop snobs to jump on the Snowman’s jock so quick.
Well, looks like it’s about to snow again. Another Atlanta trap-rapper OJ da Juiceman (coincidentally affiliated with one-time Jeezy rival, Gucci Mane) has been creating quite a buzz with such mixtapes as Culinary Art School and I Got the Juice. And Fader, for one, has taken notice. The music mag typically favors alternative progressives (Kanye West and No Age cover reversible sides of its December issue — argue amongst yourselves), so the interest in OJ is suspect.
Call me a paranoid Southerner, but their praise of the artist seems like a joke everyone is in on but da Juiceman, himself.
You make the call. Check out the video interview above that Fader filmed over lunch with OJ in NY.
January 7th, 2009 at 12:44 pm
I get the same feeling. It’s the way the reporter is looking at him. Wow. It’s still Pub, though. I bet he’s got people checking his music out now in new markets.
May 18th, 2009 at 12:11 pm
a joke all the way around.
May 27th, 2009 at 5:56 pm
yeah, the guy obviously isn’t a fan but the joke is on the snobs, because their brand of hip hop has become more irrelevant than Hardee’s. southern rappers like OJ may not appeal to anyone’s intellectual side but they are redefining what it means to be a good rapper. who’s to say that OJ isnt a better rapper than an east coast favorite like joe budden? joe b may have more syllables in each line but he doesn’t command my attention whatsoever. on the other hand OJ usually has me hanging on to each word, even if he repeats a lot of them. so let them keep subliminally hating while southern rappers get all the record sales and attention, it’s only going to make them look like angry douches.
for the record, the guy in the video is my friend’s old boss and by all accounts a really cool guy.
May 27th, 2009 at 5:58 pm
PS when i said “southern rappers like OJ” i meant to say “southern dope boy rappers like OJ”