Paste looks to readers for bail out
May 18th, 2009 by Chad Radford in Music news, Photo Gallery
Atlanta’s print media have been hit particularly hard by the national recession. Like the Atlanta Journal-Constitution and Creative Loafing, Paste magazine is bearing the burdens of advertisers’ slashing budgets as well.
Paste is taking the unique approach of reaching out to readers to help ease its financial burdens. Last week the magazine launched a reader appeal campaign to generate funds.
Many of the artists the mag has covered, including Neko Case, the Decemberists, Of Montreal, She & Him, Josh Ritter, the Avett Bros., Brandi Carlile, the Indigo Girls and others have donated rare and exclusive songs to be given away to anyone who donates to the cause. There are other giveaways as well, and both R.E.M. and Band of Horses have donated signed posters to be given away to random supporters.
It’s an inventive and exceedingly graceful approach to solving such a dilema. Whether or not it works remains to be seen.
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