Shawty Lo shoots the ’hood for ‘Atlanta, GA’ video

How to make a hot video in 20-degree weather — a study in contrasts

A MAN FOR ALL SEASONS: Shawty Lo
Photo credit:

?
See photo gallery

?
Yesterday’s video shoot for Shawty Lo’s “Atlanta, GA” single (produced by Insane Wayne and featuring Ludacris, the Dream and an incarcerated Gucci Mane) offered the ultimate study in contrasts.

?
Two luxury tour buses hugged Angier Park at the corner of Boulevard, where video director Mr. Boomtown and his film crew were setting up the obligatory hangin’-in-the-hood shot in 20-degree weather. Surrounded by Boulevard’s conspicuous Section 8 housing, they’d scouted the location specifically for its rough exterior. But finding the perfect, authentic spot had proved more challenging than they’d imagined.

?
“We had the project scene written into the treatment but it was hard to find one ’cause so many projects been torn down,” Boomtown said. Shawty Lo’s native Bowen Homes was not an option either since the notorious Bankhead housing project was demolished in 2009.