Video: Jay-Z, “D.O.A. (Death of Auto-tune)”
Monday, June 29th, 2009BET premiered the Anthony Mandler-directed video for Jay-Z’s new song “D.O.A. (Death of Auto-Tune)” after the airing of the BET Awards last night (where he also performed it live). That’s Warner Music Group CEO Lyor Cohen chauffeuring Hov in the beginning of the video. The two were long time business associates during the Roc-A-Fella/Def Jam days. Now that Jay-Z’s upcoming album Blueprint 3 will be released by WMG subsidiary Atlantic, the cameo is fitting.
Harvey Keitel and Lebron James are also featured.
The highlight comes four and a half minutes in when Jay finally gets his overgrown sheepskin fro shorn in the barber’s chair. He’s been catching hell about that unkempt ’do for months. Some things, not even multi-millions can excuse.
