Soulja Boy, critical darling. WTF?
Wednesday, April 29th, 2009All right, I admit it. I was wrong about Soulja Boy Tell ‘Em. Since writing him off as a one-hit wonder and giving his latest album iSouljaBoyTellem two stars, I have played that thing more often then I’d like to admit. Especially the banger “Turn My Swag On” and his shockingly innocent/surprisingly tender ballad, “Kiss Me Thru The Phone.”
No, I don’t cry during the video when those old people start smooching each other remotely. Okay, maybe I do, but not that often. Okay, maybe often.
Both tracks are on Billboard’s top 40 right now — “Kiss Me” peaked at number three — and the songs are finding success on iTunes as well.
In defense of my rating — I’d give it 3, maybe even 4 stars if I had it to do over — I’m far from the only critic who has recently seen the light about Soulja Boy. In fact, suddenly SBT’E is turning into a bona fide critic’s darling.
“He writes unbelievably effective hooks, which he rattles off as if he were seeing them for the first time on a teleprompter,” gushed Village Voice writer Zach Baron recently. All of the sudden the word “genius” is being bandied around to describe someone whom critics had absolutely no patience for during “Crank That (Soulja Boy)”’s peak.
