Allyn Moore’s new column Imagine Video Game Critic focuses on games directed towards younger audiences, particularly girls. There’s a thriving subset of the video game industry dedicated to young girls, especially on the Nintendo DS. Look at the DS section of any game retailer and you’ll see dozens of games designed with this audience in mind, with names like Imagine Fashion Designer and Petz Rescue Wildlife Vet. Despite their popularity and commercial success, games like these are hardly ever reviewed by any publication, and when they are they’re usually ridiculed. Critics rarely take into account the needs or desires of the target audience. Imagine Video Game Critic aims to do just that, treating these games seriously and helping parents decide which ones are right for their children.
Review by Allyn Moore

Dreamer Series: Shop Owner
Rated E for Everyone
Released May 12
Nintendo DS
Published by Dreamcatcher Interactive
Let me begin by saying that I had high hopes for this game. I often joke that if I win the lottery, I’ll open my own store (Allyn’s Cool Stuff Store), so I looked forward to running my dream store on my DS. I also hoped that the Dreamer Series would give Ubisoft’s Imagine games a run for their money.
My first red flag was the fact that this game only costs $19.99 new. I also became a little concerned in the beginning when the game asked for my age. The age range was from 6 to 20, so I’m a little old. Basically, this game has nothing to do with running a store. It’s comprised of mini games that take place in different types of stores – a flower shop, a grocery store, and a bakery. Each type of store has four or five mini games that have the player handle such tasks as straightening shelves, adding things on a cash register, or rolling dough into loaves using your stylus. Some are overly simple, such as setting the timer and thermostat correctly on an oven. The controls are a bit shaky on some of the mini games, and the directions are almost too basic.
I probably shouldn’t admit this, but it took me three tries to pass the challenge where the player slices loaves of dough into croissants. Maybe I was thinking a little too much about the task? Also the game only takes about an hour to finish.
Bottom Line: Dreamer Series: Shop Owner is fine for kids under 10, but anyone older will quickly become bored.