Brand Atlanta 2.0

This is not a joke.

Brand Atlanta, the municipal marketers who spent millions embarrassing the city with that idiotic “Every day is an opening day” marketing campaign, have unveiled a replacement.

Shockingly, they’ve managed to come up with something even worse:

“City lights, Southern nights”

Atlanta has electricity.

Atlanta has nighttime.

Come visit us.

Please.

We’re begging you.

Other than cleverly combining the names of a leftist bookstore and a porn shop, what does Brand Atlanta suppose this slogan will help accomplish?

From the Atlanta Business Chronicle:

The slogan will support a marketing campaign geared to find yuppies and boomers online, on cable networks and in magazines, or in other words, where they are most likely to be influenced to make buying (and travel) decisions, said Melinda Ennis-Roughton, executive director of Brand Atlanta.

That sound you don’t hear in the background is the sound of yuppies and boomers not flocking to Atlanta.

Why, oh, why does Brand Atlanta suck so badly?

The Atlanta Business Chronicle story offers a clue:

The new creative approach was created by Lattimer Moffitt Communications, one of the original ad agencies that worked on the Brand Atlanta campaign.

To help it come up with, among other things, an online marketing campaign, Brand Atlanta selected a firm, Lattimer Moffitt Communications, that doesn’t even have a website. They/it/he/she have apparently never had a website.

That’s good marketing.