Underground nightlife picks up steam
December 7, 2007 at 2:46 pm by Scott Henry in News, Scene & HerdIt appears that Underground Atlanta, which has been a nightclub graveyard in recent years, may finally have found its groove. At least three new clubs and restaurants are planning to open in Kenny’s Alley in coming weeks and it’s no surprise that most of them are following the successful strategy of going after an upscale African-American clientele.
As CL first observed nearly a year ago, once clubs quit trying to appeal to everyone and focused on the buppie crowd, business picked up. In the past year, the hip-hop dance floor at the House and the live R&B shows at Sugarhill have attracted strong word-of-mouth and a dedicated following.
One of the newcomers will be familiar to many locals. Frequency, a high-energy dance club that once occupied a now-demolished building in the Buckhead Village, is expected to reopen in the space under the House in time for Underground’s New Year’s Eve bash.
Also hoping to be ready for NYE is Gold Bar & Restaurant, which will fill the space last occupied by the Alley Cat rock ‘n’ roll bar.
Coming sometime after Jan. 1 is Red Cat Jazz Café, a spinoff of a popular Houston restaurant that features Cajun cuisine and live jazz.
Finally, the popular Sugarhill is expanding into the old Charlie Brown’s Cabaret space with Sugarhill Lounge, where patrons can chill out and get something to eat.
Of course, all the clubs will stay open until 4 a.m., which is their main reason for coming to Underground in the first place.
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