Watchmen movie organic coffee tie-in?
February 26, 2009 at 11:37 am by Jeremy Abernathy in A&E
Found this in my inbox this morning:
Dear Amazon.com Customer,
Based on your recent shopping history, we thought you might like to know that Amazon Gourmet offers this special coffee:Nite Owl Dark Roast Coffee
Enjoy the brand of coffee featured in the upcoming film “Watchmen” — and learn more about this “subversively good” brew at Amazon.com’s blog Omnivoracious.
And the (shameless) marketing campaigns begin…
(Image courtesy Amazon.com)
February 26th, 2009 at 1:22 pm
You guys and your contrived hipster angst. It’s actually not so “shameless” at all. The idea for this coffee is from Clay Enos, who was the official stills photographer on the film. He paid for these to be done from his own pocket, and since he actually isn’t making a penny off of the recently released “WATCHMEN: PORTRAITS” book (which is all his work) I think it’s only fair that he find a way to try and “cash in” for himself. Besides, it’s a unique and cool idea anyway.
March 15th, 2009 at 5:33 pm
i thought using coffee for advertising was silly at first, but then again, in light of all the coffee addicts out there, it’s actually a stroke of genius