Atlanta to launch incentive-based recycling pilot program
Recyclers could reap rewards at local and national businesses
Greenies rejoice! The City of Atlanta is finally rolling out a long-discussed pilot program that would offer “points” that recyclers could redeem at local and national businesses.
Details are vague at the moment. A press release last week contained some incorrect information, and the specifics are being kept under wraps until the initiative’s official launch on Thursday, Oct. 29.
What we do know: The incentive-based pilot program will be operated by RecycleBank, a private company that, according to its Web site, “partners with cities and haulers to reward households for recycling.” Here’s a graphic-tastic idea of how RecycleBank’s program works. The company says its program has been shown to more than double recycling rates in 21 states and the United Kingdom. Participating national businesses include CVS, IKEA, Whole Foods, The Home Depot and Target.