Mayoral candidates air new TV ads
In the latest ads in the mayor’s race, Borders goes after Norwood and Reed goes after no one
These are a couple days old, but I’m just catching up with them. Before I saw the Lisa Borders ad, I heard it described as a dramatization featuring a “group of women talking together in a kitchen whom you’d never see talking together in a kitchen”:
After seeing the ad, I’d have to agree it’s fairly contrived, in the same way that most political ads using actors tend to be. Of more interest is what they’re saying. After the women express their concerns about crime, they offer these choice bullet points:
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- “It’s time for these things to change.”
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- “We need new leadership.”
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- “What we need is a Democrat.”
OK, first the obvious: This ad is clearly aimed at female voters and, judging from the cast, specifically African American women. I assume it’s mainly intended to siphon women away from Kasim Reed. Take note of the line, “My girlfriend, she was out walking her dog, and someone came up behind her.”