Last night, I was summoned to Patchwerk Studios for Rich Boy’s listening party. Rich Boy, as many of you may know, is the Mobile, Ala. rapper who temporarily ran hip-hop nightclubs with “Throw Some D’s.” He’s coming out with his self-titled debut on Interscope Tuesday, March 13.
But don’t think I have some special hookup because I was invited to hear the record pre-release. There were over 100 people at the listening party, including a lot of power players. Some of the folks I recognized include Ozone magazine publisher Julia Beverly, various Aphilliates (DJ Drama, Don Cannon and DJ Sense), Hot 107.9 (WHTA-FM) music director Stix Malone, J-Bo from YoungBloodZ, Big Gipp, Disturbing tha Peace CEO Chaka Zulu, BME Recordings co-owner Vince Phillips, and V-103 (WVEE-FM) DJ Greg Street. Plus, it was a barbecue with chicken, hot dogs, burgers, mac ‘n’ cheese (which was on-point) and various other delicacies. And of course, there was an open bar …
Eventually Polow da Don, who executive-produced the album, ushered everyone into Patchwerk’s main studio for the listening session. There were so many people at the party, however, that someone actually monitored the door to the main studio, redirecting traffic to a second room when it got packed.
As various cuts from the album were cued up, Polow da Don played host. He kept referring to his six-pack and saying he lost a lot of weight. I guess he’s trying to jump off on some Timbaland-type shit. (Before blowing up last year with Justin Timberlake and Nelly Furtado, the super-producer told me he wanted to become a body builder. Seriously.)
“The album will get awards,” said Polow da Don while introducing the album. “We may even get a Grammy.” Well, I don’t know about that. But some of the tracks were OK. “Boy Looka Here,” which is the next single, has a nice, massive bass drum pounding underneath it. “Good Things” is an R&B flavored ballad “for the ladies,” and “Ghetto Rich” is a potential crossover move featuring John Legend on the hook.
As the songs played, Rich Boy didn’t say much, and let Polow da Don do all the talking. Meanwhile, as a battery of photographers surrounded him and took pictures, he bobbed and geeked out to the songs.
“He beat an attempted murder charge. It taught him a lot of things about life,” said Polow da Don of Rich Boy. “He deserves to win.”
Thanks to Michelle Shell and Vince Phillips for the invite.