Abbott and Costello on Creative Loafing
Monday, July 7th, 2008I don’t think Abbott and Costello were Creative Loafing employees back in the day. But at least they understood the confusion that our name can create:
In my time here, CL’s been mistaken for a bakers’ magazine and furniture periodical. When I was a reporter, I had a hard time explaining the name to, say, serious business or political sources in New York or Washington; they’d start cracking up and wouldn’t take me seriously. But Roger Brown, a former writer here who started the Blotter, used to tell the best story of anyone: He swears that a farmer he was interviewing heard the name and translated it in his mind to “the Casual Relaxer.”











