Inserection gets, um, handed off — to new ownership, that is
Wednesday, June 24th, 2009
Atlanta’s venerable chain of “adult fantasy stores” has been sold to a Midwestern company that operates 30 similar boutiques — under the name Intimate Ideas — in Ohio, Michigan, North Carolina and Rhode Island. Actually, the sale happened a couple months back, but the parties kept quiet about it.
The new owner, James Olsafsky, has been in the business 25 years and his daughter, Jamie, serves as general manager of the chain. So, you see, it’s a family business.
Anyway, Ms. Olsafsky says the company is busy cleaning and renovating the well-used Inserection video booths — not a job I’d want; building up the inventory of “tobacco” products; lowering prices on DVDs; and adding selections of lingerie.
