Fresh Loaf

Atlanta’s Fathom Studios, producers of the home-grown CGI fantasy Delgo, will discover if there’s truth to the adage “There’s no such thing as bad publicity.” Delgo’s abysmal opening weekend has earned more attention than the film itself ever has, earning just over $500,000 on more than 2,000 screens, according to tracking sites like Box Office Mojo. The movie blog IndieWIRE provides perspective:

Though not a limited release, notable is the most disastrous opening of the weekend, Freestyle Releasing’s animated Delgo. Just one weekend after Freestyle’s Nobel Son opened on an inappropriate 893 screens and averaged just $374, final numbers show that Delgo 2,160 screens and averages just $237, about half of what was estimated Sunday. Its $511,920 gross makes it by far the worst opening ever for a film on more than 2,000 screens. Its closest competitor is Summit Entertainment’s 2007 horror film P2, which grossed nearly four times that in its opening, $2,083,398.

As E! On-Line put it:

That’s about the same amount Doubt made—only the Meryl Streep vehicle did it in 15 screens and it took Delgo 2,160 to get there. That’s no more than two people per showing!

Next stop, home video?

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STAR-CROSSED LOVERS: Kyla (left) and Delgo on a date

As the home to the Cartoon Network, Atlanta contributes its own distinctive colors to the art and business of animation. Atlanta’s “house” style has become synonymous with the scruffy, irreverent Adult Swim shows like “Aqua Teen Hunger Force.” This idiosyncratic cartoon attitude seems a far cry from the slick computer-animated features that command the contemporary cinema.

Atlanta animation takes an ambitious step forward with the long-awaited release of Delgo, a home-grown, CGI fantasy adventure produced at Atlanta’s Fathom Studios, a division of Macquarium Intelligent Communications. Delgo’s abundant imagination and lengthy production represent an underdog’s triumph at least as memorable as the film’s battle of good vs. evil. (more…)

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Today’s Air Loaf features CL’s Chanté LaGon and Curt Holman chatting about Delgo, the a home-grown, CGI fantasy adventure produced at Atlanta’s Fathom Studios.

Air Loaf is broadcast weekdays on 1690 WMLB-AM at approximately 8:10 a.m., 12:20 p.m. and 6:20 p.m.

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