A couple of days ago, a small, low-key postcard arrived at the office announcing dates next month for the Atlanta Arts Festival in Piedmont Park.
Say what?
Anyone who’s been in Atlanta more than a decade remembers the old Arts Festival of Atlanta. Ten days long, featuring dozens of music, dance and theater performances, and with an artists market that wound a half-mile around Lake Clara Meer in Piedmont Park, it was for years the city’s premier fall event. Hell, for many intowners, the opening of the annual festival was how we knew fall had finally arrived.
The old Arts Festival had a Frisbee-catching event for dogs, carnival food, a sandcastle-building contest and a wildly popular kid’s zone. But it was also a serious artistic event, with juried competitions, top-tier guest artists, challenging site sculptures and the highest-quality selection of artist vendors of any festival in the area.
The festival suddenly folded in 1997, after it made a disastrous move to the then-barren Centennial Park, and shifting from cool September to sweltering mid-July.
So what is this new festival with the remarkably similar name? For starters, it’s a business. Julie Tapp, a longtime director of the nonprofit Dogwood Festival, says she decided earlier this year to “sink her life savings†into launching the Atlanta Arts Festival to fill a niche for a fall arts event in Piedmont Park.
Although the city limits the number of large events that can take place in the park – Atlanta Jazz Fest, Pride, Screen on the Green, etc. – the new, two-day arts festival was given the OK because it doesn’t expect to draw more than 50,000 people, Tapp says. The old arts festival often attracted more than 2 million visitors.
While her event is not connected in any way to the defunct arts fest, Tapp concedes that the deja vu effect of the name choice was intentional.
“We can’t say we’re a resurrection,†she says, “but we’ve tried to borrow the best element from the previous festival,†such as the location, the fall dates and an artists market.
The Atlanta Arts Festival will take place Sept. 14-16 along the eastern edge of the park, between 10th Street and the Park Drive bridge. In addition to a market with 200 artists and craft vendors, there will be glass-blowing and raku pottery demonstrations.