Historic UFC 100: A Centennial with big title shots and a grudge match or two
Friday, July 10th, 2009The sport of Mixed Martial Arts reaches in a landmark on a number of levels this Saturday in Las Vegas with the pay-per-view broadcast of UFC 100. In many ways the hoopla surrounding the UFC’s one hundredth televised event is one of both a birthday party celebration and in many ways even a vindication of sorts. Not only has the sport survived years of struggle but it has grown feverishly while securing respectable and lucrative sponsorships from corporations including Harley Davidson Motorcycles and Budweiser beer for starts.
UFC 100 finds the once struggling combat sport of MMA (previously categorized as “human cockfighting” by mainstream sports media and politicians alike) and its number one brand name in that of the UFC suddenly in a position of monumental hype. And the hype is working well. It’s growing increasingly difficult all these years later to find even non-fans who have not at least heard of some the heavily marketed names within the sport. (more…)















