Comments on: EliteXC Marketing – Delivers MMA to the Gutter Yet Again http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/ A mixed martial arts discussion Fri, 27 Nov 2009 05:55:34 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Blogs On Vince Mcmahon: PWT: COMIC: Drawing Heat - So how did Vince McMahon pitch the World Title reign.. » My News Wire . net http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-220 Blogs On Vince Mcmahon: PWT: COMIC: Drawing Heat - So how did Vince McMahon pitch the World Title reign.. » My News Wire . net Tue, 04 Nov 2008 11:21:07 +0000 http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-220 [...] EliteXC Marketing - Delivers MMA to the Gutter Yet Again EliteXC and Showtime just released a viral marketing video that is viral on more negative levels than just clever spam. As I have written many times in the past, professional mixed-martial-arts is a sport and its athletes are some of the most hard-working men and women in the world. These athletes deserve promotion and marketing that elevates them within the greater mainstream sports world to build an expanding and long-term audience. Not to mention higher paychecks and bigger sponsorships down the road. Yet EliteXC continues to promote MMA in an ignorant freakshow package. [...] [...] EliteXC Marketing – Delivers MMA to the Gutter Yet Again EliteXC and Showtime just released a viral marketing video that is viral on more negative levels than just clever spam. As I have written many times in the past, professional mixed-martial-arts is a sport and its athletes are some of the most hard-working men and women in the world. These athletes deserve promotion and marketing that elevates them within the greater mainstream sports world to build an expanding and long-term audience. Not to mention higher paychecks and bigger sponsorships down the road. Yet EliteXC continues to promote MMA in an ignorant freakshow package. [...]

]]> By: Bum Marketing Article Promotion Kit. | 7Wins.eu http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-218 Bum Marketing Article Promotion Kit. | 7Wins.eu Fri, 10 Oct 2008 14:49:17 +0000 http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-218 [...] EliteXC Marketing - Delivers MMA to the Gutter Yet Again | Full Contact Talk: MMA discussion [...] [...] EliteXC Marketing – Delivers MMA to the Gutter Yet Again | Full Contact Talk: MMA discussion [...]

]]> By: Spencer http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-108 Spencer Tue, 16 Sep 2008 04:44:10 +0000 http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-108 Yea, as much as I like girls and boobs - this really puts the MMA image in the toilet. EliteXC is truly a freakshow. Yea, as much as I like girls and boobs – this really puts the MMA image in the toilet. EliteXC is truly a freakshow.

]]> By: Brian http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-107 Brian Tue, 16 Sep 2008 04:42:12 +0000 http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-107 This is exactly the kind of "image" everyone in MMA is trying to avoid. It gets me hot under the collar to think of how many non-MMA fans will see this and form an opinion of our sport based on it. I agree, boycott - which sucks because I'd really like to watch Gina. This is exactly the kind of “image” everyone in MMA is trying to avoid. It gets me hot under the collar to think of how many non-MMA fans will see this and form an opinion of our sport based on it. I agree, boycott – which sucks because I’d really like to watch Gina.

]]> By: Gordy http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-106 Gordy Mon, 15 Sep 2008 21:49:31 +0000 http://blogs.creativeloafing.com/fullcontacttalk/2008/09/14/elitexc-marketing-delivers-mma-to-the-gutter-yet-again/#comment-106 Well, I see that taking the high road is not the choice for EliteXC. They are truly shallow and sexist. Girls Gone Wild antics are the low road in marketing; unfortunately as humans we seem to gravitate to the path of least resistance. Sell at all costs. The obvious problem is that they subscribe to the "violence leads directly to SEX" theory. I am glad that the whole world is not leaning to that train of thought. This is not what we watch for and it is not what we want our kids watching. Celebrating the hard work and commitment of the fighters is what we like to do and marvel at the folks that are capable of such feats. Not be bombarded with sleazy little tarts parading around without two brain cells to rub together. In my time we watched the pugilists in the ring and looked forward to the Friday night fights. The whole family could watch. Now they are trying to shove this angle to us. It's despicable. I hope the MMA community stands up and points this nonsense out to all who really enjoy and respect the athletes in this sport. They should be Boycotted for such cheap tactics. Well, I see that taking the high road is not the choice for EliteXC. They are truly shallow and sexist. Girls Gone Wild antics are the low road in marketing; unfortunately as humans we seem to gravitate to the path of least resistance. Sell at all costs. The obvious problem is that they subscribe to the “violence leads directly to SEX” theory.

I am glad that the whole world is not leaning to that train of thought. This is not what we watch for and it is not what we want our kids watching.

Celebrating the hard work and commitment of the fighters is what we like to do and marvel at the folks that are capable of such feats.

Not be bombarded with sleazy little tarts parading around without two brain cells to rub together. In my time we watched the pugilists in the ring and looked forward to the Friday night fights. The whole family could watch. Now they are trying to shove this angle to us. It’s despicable.

I hope the MMA community stands up and points this nonsense out to all who really enjoy and respect the athletes in this sport. They should be Boycotted for such cheap tactics.

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