Talking Head: Bell’s Brewery’s Larry Bell inspired to do things his way
Thursday, May 21st, 2009
Larry Bell at his Michigan brewery
The craft beer industry is full of colorful characters from Dogfish Head’s extreme beer advocate Sam Caliagione to Lagunitas’ Zappa fanatic and cannabis apologist Tony Magee. Between those representing the East and West coasts respectively, you’ll find self-described eccentric Larry Bell, founder of Bell’s Brewery of Kalamazoo, MI. From selling homebrew cooked up in a 15-gallon soup kettle, Bell has become a leading brewer in the Midwest, moving into a new facility in 2003 that’s already been expanded twice and now has a capacity of 140,000 barrels. Over 110,000 barrels were brewed last year, making Bell’s the 13th largest craft brewer in the country. Bell’s is now distributed in 17 states, including Georgia, where it’s rolling out this week.
With the tagline “Inspired Brewing,” Bell’s emphasizes its dedication to craft beer excellence. Batch numbers printed on the bottle can be entered on the company’s website to get information on brewing and bottling dates. The brewery turns out 7 year-round beers and 10-12 seasonals, along with one-time releases such as the Batch series of commemorative beers. In the first round of shipments, Georgia will see the Amber Ale, Porter, Pale Ale, Third Coast Old Ale, and Kalamazoo Stout from the year-round stable, along with the wildly popular wheat ale, Oberon, which is the company’s only summer release and accounts for close to half of the brewery’s output. Because of the shortage of particular strains of hops, the Two-Hearted Ale, a brisk, hoppy IPA, will not make it to Georgia until later. “In the summertime we’re so busy brewing Oberon that it’s tough getting to those other specialties. Come September we’ll be able to offer up a little bit larger portfolio,” Bell says. (more…)
