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Recession? What recession?

Sunday, April 12th, 2009

Go, Tom. I just got this news:

Tom Catherall of Here to Serve Restaurants, will open his 10th restaurant, Noche-Vinings, this May. It follows the concept of Noche in Virginia-Highland.

The 4350-sq.-ft. restaurant will be located in the Vinings Jubilee shopping center and feature a 500-sq.-ft. patio. Noche-Vinings will be open nightly for dinner and serve lunch Friday, Saturday and Sunday.

Noche-Vinings will highlight popular menu items from the original restaurant such as the lobster taco, skirt steak, BBQ salmon and their popular margaritas. The bar will offer over 30 different tequilas.

Here to serve Restaurants is the parent company to Prime, Twist, Shout, Noche-Va High, Goldfish, Lola, Strip, Home and Aja.

Update: Joel and Catherall, sitting in a…

Thursday, March 5th, 2009

The what’s-next-for-Joel saga continues. Overseen at Lola yesterday.

UPDATE: The two were also seen this morning (Thursday) enjoying each other’s company over breakfast sliders at Flip.

Review: Aja

Monday, February 2nd, 2009
The mango parfait at Aja

JUST DESSERTS: The mango parfait at Aja

Walking into Aja, Tom Catherall’s newest restaurant in his Here To Serve restaurant group, I felt a little like the main character in the ABC series, “Life on Mars.” In case you’ve missed it, the premise is that this cop falls down or something and when he gets up it’s 1973. Except in my version of the show, I’m a restaurant critic who gets bonked on the head and when I come to it’s 1989.

I uneasily take in my surroundings, looking for clues as to where and when I might be. Paula Abdul is blasting overhead. I make a mental checklist of everything needed for a late ’80s culinary hotspot. Red and black décor? Check. Attractive Asian hostess? Check. Lychee-tinis? Check. Menu of sushi/Chinese/Thai/Vietnamese/Indian/American/pan-Asian flavors? Check. Wasabi mashed potatoes? Well, no, there’s none of those — but there is a wasabi-crusted steak! Close enough.

The 10-foot golden Buddha in the center of the dining room — flown in by Catherall from Thailand — has nothing particularly ’80s about it, but it fits with the era’s disconcerting ostentation.

I would expect all this from Catherall. But I was also expecting exciting food from chef William Sigley (who previously blindsided me at Aquaknox, where I’d expected mediocre food and was happily surprised by his “global water cuisine,” whatever that means).

But Sigley seems to be flexing far less culinary muscle here. Offerings are broken up into sushi, dim sum, and the standard poultry/seafood/meat entrees. Very little jumps out as unexpected. (more…)

Edgar Cruz is new chef at Home

Saturday, January 24th, 2009

Despite the frantic rumors that Home was closing, owner Tom Catherall announces a new chef and menu that will, Market-like, reprise some of his greatest hits:

Wanna ride to Buckhead?

Wednesday, December 10th, 2008

Who hasn’t felt the urge to be picked up in a Mercedes Benz, taken to an upscale restaurant of your choice, have appetizers and drinks pre-ordered and arranged at your table upon arrival, and all the while assured the trusty Benz will retrieve your drunk ass at the end of the night? Sounds like a Cinderella story with a DD, no?

The Buckhead Restaurant Chauffeur Service (BRCS) brings the fairytale to life; large, in charge, and luxurious, right outside your front door for $75 Tues.-Sun., round-trip. No glass slippers required, unless that’s your thing. And with BRCS, there’s no midnight curfew (ahem, 2 a.m., actually) and your car won’t de-Benz into a gourd, guaranteed.

BRCS has already formed partnerships with the Here to Serve Restaurant Group, owned by Tom Catherall, and Mercedes Benz of Buckhead.

Read about the A-list celebs riding around town with BRCS.

(Photo from Wikimedia Commons)

Hunka hunka burnin’ love

Wednesday, November 12th, 2008

I mentioned a few days ago that Aja has opened and that owner Tom Catherall is scheduled to be among four restaurateurs to be roasted for a good cause next Monday.

It appears that Tom will be preparing to be roasted in style. This image of him as Elvis was included on an email announcement that he will personally be kicking off Aja’s regular karaoke night this Sunday at 8 p.m. Besides getting to hear him croon “Burning Love” (or whatever), you can throw back $1 shots of Status Vodka.

The new restaurant, whose opening last week was packed, according to friends who attended, will also debut its dim sum brunch, 11:30 a.m.-2 p.m. Sunday. All dim sum items are $5.

Peanut butter, burnt bacon and banana sandwiches are not on the dim sum menu.

Aja opens, Catherall to be roasted alive

Sunday, November 9th, 2008

Aja, the latest Tom Catherall restaurant, opened Nov. 7 in the space formerly occupied by Emeril’s (3500 Lenox Rd.). Catherall has hired William Sigley, who has worked at Wolfgang Puck’s Chinois and Todd English’s Olives, as chef.

The menu is pan-Asian. You can find more details on the Here to Serve website. I can’t wait to see the 10-ft. brass Buddha.

Speaking of Catherall, I found this on his blog:

For the first time ever, four distinctive Atlanta restaurateurs – Pano Karatassos, Bob Amick, Tom Catherall and George McKerrow – will be roasted and toasted at 4 Legends of Atlanta Hospitality Roast on Monday evening, Nov. 17, at 6 p.m. at the Atlanta Community Food Bank. They are all sure to feel the heat, but they know it’s for a tremendous cause – to support the hungry and the work of the Atlanta Community Food Bank this holiday season.

Following a cocktail reception, foodies, philanthropists, and socialites will be treated to a delectable three course meal and dessert reception, prepared by four-star chefs Peter Kaiser, Jamie Adams, Carvel Gould and Jonathan St. Hilaire, each adding their own special flair and elegance to the evening. Atlanta magazine restaurant critic Christiane Lauterbauch will provide the evening’s introductions, and Carolyn O’Neil will emcee the Roast.

For more information, sponsorship opportunities or to purchase tickets, visit www.ACFB.org/ROAST or call 678-538-9000.

Tickets are $300-$500.

The irony of the Catherall-Blais split

Sunday, September 28th, 2008

Just in case you haven’t noticed, Richard Blais has been on the road constantly since his departure from Home in early September. But you can keep up with him on his eponymous blog here. It’s well written and entertaining.

As Besha noted earlier, Blais’ departure from Home was no surprise to his longtime fans and viewers of his performance on Bravo’s “Top Chef”. While he brought his usual wit and deconstructive style to the Southern cooking at Home, it was clear that he wasn’t expressing the usual depth of his imagination.

Explanations for his departure from Home in the AJC were courteous but said little about what we all knew was likely the issue: artistic freedom. Blais laid things out quite clearly in a blog post written the day after he resigned:

As an artist, it’s all about creative control. It’s all that matters (at least when it can afford to be all that matters), and the constant struggle between an owner’s view, and a chef’s perspective, has strained me to the point of re-focusing my efforts elsewhere.

It’s time to work for myself, and it’s a liberating feeling.

I have my current commitments to Bravo/NBC, my creative consulting company Trail Blais and my young family to keep me more than busy.

What made my decision very easy were a few uncomfortable meetings, where it was obvious that ownership didn’t value what I brought to the table and were insistent on a very archaic outlook of my position. HOME valued my physical time only, of which at times was limited because of prior commitments. When entering into this partnership, I laid out my full slate of commitments and everything was checked off on and approved. But “in theory” and “in practice” are two different things, I guess.

Read the entire post here.

Artistic freedom is an issue raised constantly by chefs at all levels — not just by celebrity chefs like Blais. Sometimes, they fight with management over cost of first-rate ingredients. Other times, it’s about the “vision thing.” Sometimes, it’s the grim reality that the public doesn’t appreciate the “edgy” work of particularly creative chefs. That, I’m afraid, is part of the reason Chefs Guenter Seeger, Sotohiro Kosugi and Joel Antunes left our city. Blais himself left Atlanta for a stint in Miami at one point.

Part of the strange, even ironic situation with Blais’ departure is that owner Tom Catherall, with whom Blais apparently conflicted, made his name in Atlanta as one of our city’s most inventive chefs, starting with Azalea in 1990, followed by Tom Tom at Lenox Square. Azalea was really the city’s first fusion restaurant and a rare chef-driven one. I had many memorable meals there, including some by guest chefs like Stephan Pyles.

I’m not sure that Catherall’s cuisine was as edgy in its time as Blais’ version of molecular gastronomy is now, but it’s certainly true that both chefs, um, blazed new trails in our city’s culinary life. It might have been cool to see them work out a less compromising compromise rather than terminate their association.

I do remember that Catherall, the Azalea chef, ended his business partnership with Todd Kane, the businessman, when he opened Tom Tom. I have no idea if artistic freedom was an issue.

We are lucky to have some very gifted chefs in Atlanta, and I hope more choose to stick around like Blais. I find myself already urging people to waste no time trying the cooking of Bruce Logue at La Pietra Cucina and David Sweeney of Dynamic Dish. I have no reason other than gastronomical paranoia to expect them to leave Atlanta or change venues … but it does happen a lot.

About 25 years ago, I wrote a brief photo-essay for the AJC on the city’s first restaurant, Nikolai’s Roof, to receive a four-star rating from the Mobil Guide. The opening chef was the late Heinz Schwab, who went on to open Hedgerose Heights. (He had worked as Anne Cox Chambers’ personal chef.) Schwab told me he was shocked how easy it was at the time to manipulate Atlanta diners. A complex, labor-intensive dish would easily be outsold by any dish that he garnished with a piece of lobster. (I’ve heard this same example from other chefs.)

We’ve certainly evolved beyond that. Blais makes the point in the post cited above that the city is really ready once again for restaurants that depart from the norm, if only owners get savvy:

For the first time, it is clear to me, that I am in the position where the guests’ threshold of creativity has reached a parallel with a successful business model. Meaning I think Atlanta is ready for a restaurant that stretches. I know that if it is going to happen in Atlanta, it’s going to happen soon.

I’m glad to see Blais speaking out about these issues. It feels to me like he’s committed to seeing our culinary scene take another step in its evolution. Maybe that comes with marriage, a new baby and getting a huge thumbs-up from the entire country for his imaginative cooking. I’m just glad he’s talking.

(Photo of Richard Blais by James Camp. Tom Maicon of Atlanta Cuisine writes a good summary of Blais’ career prior to Home here.)

Dinner and gossip

Tuesday, May 6th, 2008

It’s official. Tom Catherall is taking over the space vacated by Emeril’s. His new Asian-style restaurant, Aja, will open October 1.

We ran into Catherall at his latest venture, Home, to which we returned for dinner last night, after an amazing lunch last Friday. Catherall said his concept is inspired by Paris’ legendary Buddha Bar, known as much for its musical ambiance (and recordings) as its fusion of French and Asian cooking (think Vietnam).

Aja (pronounced “Asia”) takes its name from the title track of Steely Dan’s pivotal 1977 album. If you’ve never heard the song, check out the video below.

As it happens, Richard Blais was not in the kitchen last night. Catherall explained that the “Top Chef” contestant had to return to New York for further filming. Let’s see. The season’s filming is supposed to be complete. Could that mean….

Richard Blais lands again

Thursday, April 10th, 2008

News Flash! Here’s a team we didn’t expect to see: Tom Catherall and Richard Blais. Catherall has hired Blais to take over the kitchen at Home, the new name of Posh (nee Seeger’s) in Buckhead.

Blais started work today. More details as we learn them.