The Orlando Sentinel is becoming … the Tampa Tribune!

June 21, 2008 at 11:17 pm by Wayne Garcia

Wait a second, didn’t Sam Zell say that the news-ad mix was going to have to change to about 50-50?!? So how in the world is the new O-Sentinel going to achieve that AND keep its standalone business and feature sections? Not to mention sports, which rarely has any ads to speak of?

Here’s a multimedia explanation by the Orlando editors about the new design that launches Monday.

I have to say, for all the talk about change and inventing a new newspaper, the Orlando redesign is very old school. Same sections, A-section, Metro, Biz, Sports, Features. When is somebody going to try something truly different, really revolutionary?

(h/t to Journerdism)

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