http://blogs.creativeloafing.com/politicalwhore/2008/08/20/revisiting-the-dasilva-tampa-trib-layoffs-story/ Florida's leading source for inside information on politics and media Sat, 13 Mar 2010 09:12:35 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://blogs.creativeloafing.com/politicalwhore/2008/08/20/revisiting-the-dasilva-tampa-trib-layoffs-story/comment-page-1/#comment-31877 Persily & Associates Thu, 21 Aug 2008 15:04:29 +0000 http://blogs.creativeloafing.com/politicalwhore/2008/08/20/revisiting-the-dasilva-tampa-trib-layoffs-story/#comment-31877 Advertisers, who have funded the major newspapers, have never cared about journalism. They paid for the press – the means to reach a mass audience. With the rise of the web and Google, advertisers can now reach almost infinitely larger audiences with measurable, local precision. The marriage of journalism and advertising, which I think never existed, is undergoing an ugly, irreversible divorce. Advertisers, who have funded the major newspapers, have never cared about journalism. They paid for the press – the means to reach a mass audience. With the rise of the web and Google, advertisers can now reach almost infinitely larger audiences with measurable, local precision. The marriage of journalism and advertising, which I think never existed, is undergoing an ugly, irreversible divorce.

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