Bubba the Love Sponge re-inks Sirius / Howard 101 deal
December 19, 2008 at 1:09 pm by Wayne GarciaFor those Howard Stern listeners (and yes, I count myself among them), you won’t have to worry about hearing the mock histrionics of Bubba the Love Sponge’s contract negotiations any more. The Tampa Bay Business Journal’s Michael Hinman reports that Bubba has re-signed for another tour of duty on Howard 101 in the afternoons:
Despite expanding his terrestrial show into additional markets, Todd Clem — better known as radio personality Bubba the Love Sponge — has signed a two-year agreement to remain at Sirius XM Radio.
Clem joined the satellite channel — previously known as Sirius Satellite Radio before its merger with XM Satellite Radio last July — in 2005, joining “shock jock” Howard Stern with an afternoon show airing on Howard 101.
Terms were not disclosed, but Clem’s deal will help him reach a far larger audience than he had previously. With the creation of Sirius XM (NASDAQ: SIRI), Clem’s show is now available to XM subscribers through the “Best of Sirius” package and now reaches nearly 19 million subscribers.
For those not familar with him, here’s Bubba, the Trailer:
