Creative Loafing lowers executive pay in cost-cutting move

March 4, 2009 at 3:23 pm by Wayne Garcia

From Erik Wemple, at our Washington City Paper:

Real-time blogging going on right here. I’m in a conference call with my bosses at Creative Loafing Inc. (CL), which owns us, Washington City Paper, as well as five other alt-weeklies. One purpose of the conference call, according to our corporate No. 2 Kirk MacDonald, is to address our “cost structure.”

Actually, that’s my cost structure. Starting in April, CL will be cutting executive compensation by five to 15 percent. MacDonald said that he and our CEO, Ben Eason, will take the highest percentage cut–15 percent–and others will get more moderate slices. Those others include publishers, sales execs, and top editors at the publications as well as some other corporate types.

Read the full post here.

And here is our Tampa Editor David Warner’s post from sis blog, Daily Loaf:

During a conference call this morning, Creative Loafing President Ben Eason and COO Kirk MacDonald told managers at the six papers in the CL chain (CL Tampa, Sarasota, Atlanta and Charlotte, the Chicago Reader and the Washington City Paper) that their salaries are going to be cut in the range of 5%-15%, effective the first payroll period in April. Eason and MacDonald will take the biggest cuts. City Paper Editor Eric Wemple expressed gratitude during the call that the company had decided to go this route instead of laying off any more staff. (Here’s his post, live-blogged during the call.) In Tampa, in addition to the salary reductions at the corporate level, the paper’s publisher, ad director and editor — that’s me — will be taking cuts.

MacDonald explained the cuts as a reaction to declining ad revenues. In this climate, he said, “the cost structure at all media companies, including ours, is too high.” Creative Loafing filed for Chapter 11 bankruptcy protection last October, and is in the midst of reorganization; Eason expressed confidence that the company will emerge from bankruptcy by late summer.

Meanwhile, Tampa’s paper has something to celebrate. Preliminary financials for the month of February show the paper breaking even after a stretch of losses, and traffic to the paper’s website has markedly increased since a redesign was introduced in mid-January.

So, with good bad news and good good news at hand, CL Tampa is throwing a party. We’ll be formally launching the new site tonight at an Open House at the CL offices from 6-8 p.m. Meet the CL staff, talk with our new team of bloggers and have a drink on us.

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