Associated Press tells its employees: Police your Facebook accounts

June 24, 2009 at 10:06 am by Wayne Garcia

The News Media Guildi is protesting (and rightly) on behalf of its members at the AP because of new social media policies at the news organization that will now require reporters and editors to remove comments and other info on their Facebook pages that don’t meet AP standards.

From Editor & Publisher:

“It is making some people cringe,” said Kevin Keane, News Media Guild administrator. “It is not appropriate for a company that heralds free speech.”

Keane also objected to another portion of the new rules that states: “Posting material about the AP’s internal operations is prohibited on employees’ personal pages.”

“You can’t tell people not to talk about anything internal to AP,” Keane said. “It is too broad. People have the right.”

Equally is its backwards policy on reporters using Twitter to communicate news. Here is both the Facebook and Twitter provisions from AP’s Q&A-format policy:

Q. Anything specific to Facebook?

It’s a good idea to monitor your profile page to make sure material posted by others doesn’t violate AP standards; any such material should be deleted. Also, managers should not issue friend requests to subordinates, since that could be awkward for employees. It’s fine if employees want to initiate the friend process with their bosses.

Q. How about Twitter?

We’re still the AP. Don’t report things or break news that we haven’t published, no matter the format, and that includes retweeting unconfirmed information not fit for AP’s wires. Feel free to link to AP material that has been published. It’s difficult for most people to link to AP Mobile stories right now, so link to member and customer sites instead and try to vary the links to spread the traffic around. It’s a good idea to reference the AP in the promo language, i.e. Just how much geek can be chic? Test your fashion IQ with this interactive game. Also, when tweeting, remember that’s there a big difference between providing an observation (”I nearly bumped into Chris Matthews outside Penn Station”) and an opinion (”I nearly bumped into the loudmouthed and obnoxious Chris Matthews”).

BTW, that’s not opinion about Matthews; he is an obnoxious loudmouth. That’s how he puts bread on his table.

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One Response to “Associated Press tells its employees: Police your Facebook accounts”

  1. Alex Says:

    Nice post Wayne, I didn’t see this anywhere else

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