Back when it started, TBO.com was a pioneering website, easy to navigate with lots of good info fed into it from a robust Tampa Tribune and WFLA-TV newsroom.

Today, 15 years after its birth, TBO.com is the growth engine on Parker Street for Media General, but it is a shadow of itself content-wise. It also uses video poorly (given all its access to video from owning the top-rated local TV station) and has an absolutely incomprehensible and unnavigable blog structure.

That hasn’t stopped its owners from celebrating, as this official statement crows:

August 11, 2009 –  Today, TBO.com celebrates 15 years of serving the Tampa Bay community online.   August 11, 1994 marked the first date of online publishing for TBO.com, making The Tampa Tribune one of the first newspapers in the nation with a dedicated news Web site.

… Today, TBO.com serves more than 3 million unique visitors each month with well over 20 million page views every month.  TBO.com recently introduced new interactive elements to its site including VIPIR Interactive Radar from Storm Team 8 allowing users to zoom down to street level and view storms just above their neighborhoods.   TBOsnap.com launched as the new user video submission tool, allowing Tampa Bay residents to record news and report it straight from their video cell phones via e-mail to myshots@tbosnap.com.  Also as a leader in mobile Web technology, m.tbo.com recently released news and weather videos on the iphone platform and is receiving record views from TBO mobile iphone users.

“The biggest change in 15 years has been the growth of digital news – first on the Web, and now on mobile and social networks. We’re proud of the team that’s dedicated to the success of this 24 hour news service and that continues to work every day to make us Tampa’s No.1 source for breaking news,” says TBO.com’s Content Director, Loren Omoto.

Another TV news personality has been urged not to have children. The twist is that this time it is a male anchor, not a woman.

For those not enamored of following Florida media insider baseball, you can bail out now. But for the rest of us media whores, there is a wonderful story that has been playing out for a week or so in Miami, where the ABC affiliate WPLG has fired one of its anchors who now claims it is because he is (gasp!) gay.

Charles Perez has fought back, with a sexual orientation discrimination complaint (which he claims triggered the firing) and a blog post in the Daily Beast in which he details his claims that station management was afraid of his increasing gay profile and urged him not to have children with his male partner. (The station, in written statements, denies Perez’s allegations.)

Perez writes:

Bottom line, I believe they sold me out as soon as my being gay became too widely known. It made them uncomfortable and made me, in their eyes, less advertiser-friendly. They’d demoted me two weeks earlier from main weekday anchor to weekend anchor. It was a move I quickly recognized was leading to the door, and I wasn’t prepared to watch my career circle down the drain.

My ex-employer will never admit this, but if the past decades have taught us anything, it is to be much more subtle about our prejudices. Getting rid of “the black guy” or “the woman” or “the gay guy” or “the Jew”—not to mention many other select groups—has given way to “we really should go in a different direction.” Or “we’ve really got to consider what’s the least objectionable choice.”

And he continues:

One of my colleagues, a higher-up at the station, told me: “The weekends will be better for you, anyway, Charles. You and Keith [my partner] want to have kids. It’s a lot less high-profile there.”

It was a suggestion that never would have been made to one of my straight colleagues, male or female. The only thing I could take from it was that my profile as a gay man, especially if I were to have kids and, God forbid, get married, would render me less promotable and less advertiser-friendly.

In fact, over the previous five months, I’d been told, “Don’t get married, Charles. We don’t need that.” I’d also been told not to have children. In essence: “You’re the main anchor and you’re gay, but let’s not push it.”

To me, having the family I want is not pushing it. Living with love, commitment, and dignity is not pushing it.

RICHMOND, Va., July 22 /PRNewswire-FirstCall/ — Media General, Inc. (NYSE: MEG – News) today reported net income for the second quarter of 2009 of $20.6 million, or 90 cents per share, compared with a net loss of $532.2 million in the 2008 period, which included a non-cash, after-tax impairment charge of $532.1 million. The current quarter included a $7.1 million after-tax gain on the sale of a CW television station in Jacksonville, Fla., a $3.6 million tax benefit that resulted from a favorable determination concerning a state tax issue, and $7.5 million of tax benefits attributable to the company’s first-half results from continuing operations. Excluding severance expense from both quarters, and last year’s impairment charge, income from continuing operations before taxes was $3.8 million in 2009’s second quarter compared with $2.6 million in the year-ago quarter.

“A 23-percent decrease in total operating costs year-over-year was a major contributor to the company’s improved operating results, helping to offset a 20 percent revenue decline. Actions driving the lower expenses included reductions in force across the company, a furlough program, a suspension of matching in the company’s 401(k) plan in 2009, and the final freeze of the company’s pension plan effective May 31, 2009. Service accruals ceased in the partial freeze of the plan in 2006 and now future salary increases do not affect retirement benefits. Media General has implemented many difficult but necessary expense reductions that strengthen our ability to weather the deep recession and recognize the reduced revenue streams available in our business. As a result, we are in a stronger position to take advantage of an economic recovery,” said Marshall N. Morton, president and chief executive officer.

“Our aggressive cost elimination actions were particularly evident in our Publishing segment, which generated a $12 million profit in the current quarter compared with $6.8 million in the prior-year. Publishing revenues declined 20.3 percent in the second quarter, about the same as the first quarter. We saw the rate of Classified advertising declines abate somewhat in the second quarter compared to the first quarter of 2009, mostly in the automotive category, and particularly in our Florida, Virginia and Alabama markets. The decline in Retail advertising in the current period was also less severe than in the first quarter of 2009.

This from the Guardian:

Claire Enders, the chief executive of Enders Analysis, told a Commons committee that newspapers would close across Britain because revenues would collapse by 52% – or £1.3bn – between 2007 and 2013.

“We are expecting up to half of all the 1,300 titles will close in the next five years,” Enders told the Commons culture, media and sport select committee hearing on the future of local and regional media.

Four nonprofit groups devoted to investigative journalism will have their work distributed by The Associated Press, The A.P. will announce on Saturday, greatly expanding their potential audience and helping newspapers fill the gap left by their own shrinking resources.

Starting on July 1, the A.P. will deliver work by the Center for Public Integrity, the Investigative Reporting Workshop at American University, the Center for Investigative Reporting, and ProPublica to the 1,500 American newspapers that are A.P. members, which will be free to publish the material.

The A.P. called the arrangement a six-month experiment that could later be broadened to include other investigative nonprofits, and to serve its nonmember clients, which include broadcast and Internet outlets.

Beth Fountain, a writer and former lawyer, questioned the dense language of the decision, in which the court essentially contradicted its position from a year before.

Like Fountain, musician Lisa Noe of the band Karmic Tattoo wondered why gay marriage could be “OK one minute, then it’s not OK the next.” And Rick Boylan, president of the Pinellas chapter of Stonewall Democrats and the secretary of the state Democratic party, pointed out that, even with the setback in California, the state is still years ahead of Florida in its recognition of gay rights: “We’re still dealing with issues that are left over from Anita Bryant days.”

More interviews after the break.

Not everyone at the protest was gay; Jack Crepeau, a volunteer with Equality Florida and Stonewall and a sociology professor, had just returned from his wife’s ultrasound; they’re having their first child. Crepeau’s sign: “Only divorce hurts marriage.” And Fountain’s sign — “Am I not a citizen?” — intentionally referenced the slogan of African-American protestors during the Memphis sanitation workers’ strike in 1968:  “I am a man.”

The Florida Communications Group today laid off 25 full-time positions from its newsrooms at The Tampa Tribune, TBO.com and WFLA News Channel 8.

The reasoning is familiar to those following economics of the news industry: The continued downturn in advertising revenue across nearly all media outlets.

“This is unfortunately the same song in the sixth verse,” said Janet Coats, executive editor and vice president at FCG who oversees the combined newsroom. “Conditions have not changed in advertising.”

Two sources tell me the cuts include reporters Rich Shopes and Valerie Kalfrin and political editor Tom Arthur.

UPDATE: More of the journalists who were affected in the Comments section below.

The Tampa Tribune will increase the price of single copy newspapers – those sold at stores and in boxes — starting Monday.

Single copies of the newspaper will now cost 75 cents Monday through Saturday and $1 on Sunday.

“Most metropolitan newspapers charge in these price ranges for their newspaper as single copy purchases. We publish a fresh, unique, local paper every single day,” said Denise Palmer, publisher and president of the paper in a prepared statement.

wow.

The Tampa Tribune will be ceasing daily subscription service in Pinellas County after this weekend, according to a flier distributed in the newspaper this morning.

The flier said that weekend or daily subscription will change to Sunday delivery only, beginning Sunday, May 17. It offers a courtesy subscription to USA Today through May 22, and tells readers to “watch your mailbox for a special offer” for the national publication.

By Jim Johnson
PoHo contributor and founder of The State of Sunshine blog

Jack Shafer has an excellent piece on Slate.com about the real impact Americans will see when newspapers across the country stop.

His article, Life After Newspapers: Learning from the 1962-63 New York newspaper strike, includes good insight:

No conversation about newspapers’ dismal present is complete without some anguished mention of how democracy will go off the rails unless the press is there to set it straight … But even though the 1962-63 strike upended New York, neither the dozen newspaper accounts I’ve read about the strike nor the histories or memoirs from the era that I’ve pulled down from my shelf make it sound as though democracy and governance disappeared when the New York dailies’ lights went out.

Instead, journalists and publishers improvised, and readers, parched for news, features, entertainment, and advertising, experimented with finding new sources.

This time, however, the new sources are not the solution they are actually the problem.

Jeff Jarvis, author of BuzzMachine, has a saying: “If the news is that important, it will find me.” To some extent I agree.

Journalism, and the larger news world, will not disappear. But it will change. I will get my news from a number of places — each with a particular specialty.

The future of a news organization, be it mainstream (Tampa Tribune, St. Petersburg Times, or WTSP Channel 10) or an alternative media (Creative Loafing), will be the same. Find a niche and specialize. Stop trying to cast a wide net by providing news that is a mile wide and an inch deep… be THE source for a subject or very narrow range of related subjects, and readers will be there in droves. Being just like every other organization, reporting everything to everyone, is a losing proposition.

News organizations are scared. Darn scared. The revolution is coming and only a few will survive.