That was the direct message to Jim Greer, chairman of the Florida Republican Party, from a group of African-American media execs over the weekend:

“At the end of the day, it’s about money. If you buy advertising, you’re more likely to get coverage,” said Johnny Hunter, president of the Florida Association of Black Owned Media and publisher of Sarasota’s Tempo News.

That according to coverage of the meeting in the Orlando Sentinel. Greer’s response?

Greer promised that the party would stop ignoring black media. He said that mainstream newspapers such as the Orlando Sentinel, Tampa Tribune and Tallahassee Democrat cover the party’s issues regardless of whether they advertise, but the party chairman nevertheless seemed willing to accept the quid-pro-quo arrangement.

“When I hear that when we advertise, the paper will be more likely to disseminate Republican issues, am I hearing right?” Greer asked. “I don’t understand the legitimacy of disseminating information and having a tie-in to revenue — but I get it.”