The Political Whore

This week’s column from the print edition of Creative Loafing:

About 500-600 people are voting for a new mayor of St. Petersburg every day now, part of what has become a vote-by-mail system of absentee voting in Florida. Nearly 60,000 city residents have requested an absentee ballot, almost 40 percent of the registered voters.

That’s a big number. So why do I hear so many complaints about the 2009 race to succeed Mayor Rick Baker being a real snoozer? Polling earlier in the month showed that 61 percent of the voters didn’t have a preference among the 10 candidates running. And although nearly 7,000 people had voted by the end of last week, there is very little visible to any of the campaigns, beyond the ubiquitous yard signs. It’s impossible to time the peak of your political campaign when Election Day lasts 45 days, and no candidate has enough money to run a full-bore mass media campaign for that long.

Take the latest mayoral forum, held by St. Pete Preservation last week in front of about 100 good folks at Studio@620. I popped in to shoot a few photos and perhaps hear their stump speeches, but after almost an hour the crowd had heard only from preservationists, who got five minutes apiece to school nine candidates on why historic preservation is important. Even the hometown St. Petersburg Times didn’t staff the preservation forum. When the candidates did begin to talk, there wasn’t much separation.

How can something be anticlimactic before it’s even over?

Here are the reasons why this year’s city election is having a hard time connecting with voters:

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Of the Big Six candidates for St. Petersburg mayor (Jamie Bennett, Kathleen Ford, Bill Foster, Deveron Gibbons, Scott Wagman and Larry Williams), the only one that I have not had a chance to have in the CL Studio was Williams — until now. The former St. Pete city councilman came in recently to tape his half-hour on the HoCast, talking about how to battle the city’s crime problems and whether he is behind the eight ball because he got into the race late.

Download here.

Let’s get one thing straight right off the bat: Winning a mayoral forum or debate is not the most meaningful thing in a campaign. The myriad gatherings of the 10 mayoral candidates in St. Petersburg that have already occurred and are yet to occur likely won’t alter the Sept. 1 primary outcome one iota.

Why?

Because such forums are a place that can only do a candidate harm. Stumble, or stumble badly, and the media coverage can magnify it into major damage. “Win” such a debate and not only will the MSM mostly not declare you the winner, but you have only “won” in front of a few hundred people, at most.

The way campaigns are really won are through spending campaign contributions on direct mail, television and radio advertising and through a concerted grass-roots voter contact effort.

So that brings me to reporting the “results” of Monday night’s mayoral forum held by the St. Pete Pride organizers at the King of Peace MCC. The “winners”?

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