Nine weeks to music success
November 18th, 2008 by Ivan Pena in Bombardier Manifesto
I have been reading this book about online PR for bands called “Music Success in Nine Weeks” and it rules. At 143 pages, its a quick, workbook-style read that anyone can benefit from. In this how-to guide to self-promotion, cyber PR guru Ariel Hyatt gives bands a step-by-step guide to supercharging your PR efforts, building your fan base and earning more money (getting paid to play music? Hogwash.)
Buy “Music Success in Nine Weeks” from here.
One thing bands must understand that it is not enough anymore to be talented or have good songs. You need to take steps to build your own brand and make your band appealing to labels… Major labels seem to be only picking up established indie acts these days. Also, take the time to learn the basics about online music technology. Learn some basic HTML coding. Learn how to craft a press release or write a newsletter. You gotta learn how to do this, or you need to set aside some cash to hire someone to do it for you. Hit me up and I can help you determine your needs or how to use your band mates as resources.
Enjoy. Share.
Ivan
About Ivan
Ivan Pena has an Advertising degree from UF, 8+ years in corporate and consumer marketing, 10+ years in graphic design and promotions. Ivan is also the leader of the group Soulfound and runs his own independent record label, Mohawk Bomb. In 2008, Ivan was named one of the Top 30 Under 30 by the Tampa Bay Business Journal. Check Ivan out on LinkedIn: www.linkedin.com/in/ivanpena
February 1st, 2009 at 1:58 am
Hi Ivan!
Thanks for the book review! I am glad you are enjoying the book enough to have written about it! Cheers, Ariel