Five years ago, any music industry conference would feature hours of discussion about how to get your compact disc into the hands of DJs on FM radio, or tips on how to press and package a CD that wouldn’t get buried on the desk of an A&R executive at some major label. A lot has happened in five years. On Saturday, June 13 and 14, Hillsborough Community College and The Artist and Writers Group hosted the Second Annual Homemade Music Symposium in Ybor City, and in the combined 18-plus hours of discussion, commercial FM radio was not mentioned one time.
Instead, Saturday’s daytime programming included panels and workshops like “Alternative Media Promotion,” “Marketing, Touring and Band Management” and “How to Get the Most Out of a Studio Session.” Panelists included bloggers (Bryan Childs,Ninebullets.net), social networking specialists (Julia Gorzka, Brand Tampa) and local media (Lee Courtney, WMNF; Curtis Ross, Tampa Tribune; Julie Garisto, St. Pete Times as well as Creative Loafing’s Leilani Polk). Mr. Courtney was the only radio personality in attendance. (Tampa’s 88.5 FM is a community station that still allows their DJs to play CDs – they even sometimes play records.).
The Homemade Music Symposium’s goal is to educate nascent and struggling musicians in the ways and means of the music business and industry trends. It also included out-of-town industry folk and special keynote speakers – this year, it was Tunecore’s Peter Wells and Tony Michaelides, a local author from Manchester, UK, who’s colleagues and contemporaries include Factory Records’ Tony Wilson, David Bowie, U2 and The Stone Roses.
Conference attendees were mostly solo singer-songwriter types, with a sprinkling of MCs, publishers and managers as well as other local bloggers and marketers looking to get involved in the music scene or learn about new media. There was a lot of talk (maybe too much) about Twitter and Facebook, and of course the familiar geographical gripe of how Florida is difficult to tour/break out of, because there are no surrounding states (The closest top 10 market is Atlanta). A good portion of the crowd was visibly older, some dressed in flowery shirts and flip flops, and plenty of eyes glazed over when the topics inevitably circled back to “Tweeting” and social networks.
Sorely missing from the panel of experts, especially on the panel labeled “Area Record Labels and Artist Managers,” were representatives from the handful of local Tampa imprints, namely ADD, New Granada and 24 Hour Service Station (Geri X, Win Win Winter and The Beauvilles). 24 Hour owner Marshall Dickson stated that he would definitely be involved next year, but that this time around he just had “too much on his plate.” The only current label owner in attendance was Ivan Pena, who runs Mohawk Bomb Records (Soulfound, Ascending to Avalon and Rise of Saturn). Pena seemed optimistic about the Tampa Bay music scene, and about the fast-changing online industry, but insisted that artists need to tour incessantly and start treating their band like a business or risk failure.
The “Music Critics” panel, unfortunately the last session of the day, seemed to be the most pessimistic. One girl in the crowd asked for suggestions on how to become a music writer. The entire panel discouraged her. It may be in fashion for music writers to be moody and begrudging, but one would think their passion for music could somehow keep their chins up, not to mention grateful that they still have jobs in the age of Rotten Tomatoes and aggregated, user-generated reviews at Amazon.com.
“What a diff’rence a day makes” – María Méndez Grever
The music portion of SXSW has begun and Austin is infested with indie rockers, scenesters, hipsters and musicians from all over the world. The snarky t-shirts and iPhones of the interactive and film portion have been replaced with leather, tight pants and guitar cases. And they’re everywhere.
Try to imagine if every bar, club and art gallery in Tampa and St. Pete tented their parking lots and had full concert lineups on indoor and outdoor stages for 6 straight days. It’s a lot to take in. Not to mention, the stimulation of the local economy here – from stage and equipment rental to groceries and clothing – is staggering.
These Arms Are Snakes at Red Eye Fly. More photos after the jump.
There are many methods of navigating the music portion of “South by.” You can meticulously plot your path, you can wander from bar to bar (if you have a wristband or a badge) or you can do a combination of both. Modes of transport can include car (shout out to Monica Armendazzle), cab, bus, shuttle, bike (they ought to rent these), rickshaw, horse-and-buggy, and finally your own two feet.
Ivan is in town now, as well as some folks from Creative Loafing Atlanta, so we’ve been coordinating via text. This has worked to avoid overlap and to catch wind of “secret” parties such as last night’s Playboy Party held in a warehouse on E. 12th in which Jane’s Addiction played a surprise hour-long set. Word on the street is that Metallica will be doing a similar stunt tonight to promote their new Guitar Hero game. We’ll see.
Sunday. Laid low today. Resting up for the long week ahead. Took another nice long walk this morning to HEB (Texas’ answer to bad grocery stores).
Definitely no iPhones at HEB. Actually, there was a Cricket and Boost Mobile kiosk in the entryway next to the Coke and holographic sticker machines.
Spent most of the day cutting together footage from day one.
Here it is:
UPDATE: Davey (one of the guys I’m staying with) just returned from DJ’ing what he described as a “Rat Pack-themed interactive after-party.” He said the party was totally lame, but that he played for an hour and got paid $300. Travis (his roommate) lamented on how last night, his band played a three-hour gig, two hours away, got paid $100 and had to split it four ways – less the gas money. Seems like half of us are always in the wrong business.
It’s 40 degrees outside, drizzling non-stop and Austin has just become ground zero for every hipster with an iPhone.
It’s 10 a.m. and registration at the Austin Convention Center has just begun. Already the lines are starting to form down the surrounding hallways and escalators and the entire building is buzzing with people camped on the floor in clusters around the power outlets, charging their laptops and digging through their goodie bags.
The South by Southwest Conference kicks off today with the Interactive portion of the workshops. With sessions titled “User-Generated Content: A State of the Union,” and “Championing Social Media to the Man,” these first few days have drawn the new media elite, journalists, programmers, game developers and authors. In short, I am surrounded by every living geek in the world, all chomping at the bit to learn something new about content management, the new killer app (other than Twitter) and how to finally put the term “Web 2.0″ to rest.
I’m seated next to Jemima Kiss of the Guardian UK, as the UGC workshop begins. Before moderator Chris Tolles can even introduce the panel, someone interrupts him, saying, “Can you please let us know the hash tag you’d like us to use for Twittering this workshop?” Read the rest of this entry »
Finding a new and profitable business model has eluded major record labels since the decline of recorded music sales began as MP3s took hold. In his presentation at MidemNet — one of the most elite music business event in the World — Techdirt’s Mike Masnick profiled Trent Reznor’s recent successes selling his music without the help of a major record label and condensed it into a simple formula. Masnick ventures to say that Reznor made over $1.6 million from his latest release alone. That notion definitely got my attention.
Five years ago, any music industry conference would feature hours of discussion about how to get your compact disc into the hands of DJs on FM radio, or tips on how to press and package a CD that wouldn’t get buried on the desk of an A&R executive at some major label. A lot has happened in five years. On Saturday, June 13 and 14, Hillsborough Community College and The Artist and Writers Group hosted the Second Annual Homemade Music Symposium in Ybor City, and in the combined 18-plus hours of discussion, commercial FM radio was not mentioned one time.
Finding a new and profitable business model has eluded major record labels since the decline of recorded music sales began as MP3s took hold. In his presentation at MidemNet — one of the most elite music business event in the World — Techdirt’s Mike Masnick profiled Trent Reznor’s recent successes selling his music without the help of a major record label and condensed it into a simple formula. Masnick ventures to say that Reznor made over $1.6 million from his latest release alone. That notion definitely got my attention.
