Five years ago, any music industry conference would feature hours of discussion about how to get your compact disc into the hands of DJs on FM radio, or tips on how to press and package a CD that wouldn’t get buried on the desk of an A&R executive at some major label. A lot has happened in five years. On Saturday, June 13 and 14, Hillsborough Community College and The Artist and Writers Group hosted the Second Annual Homemade Music Symposium in Ybor City, and in the combined 18-plus hours of discussion, commercial FM radio was not mentioned one time.

Instead, Saturday’s daytime programming included panels and workshops like “Alternative Media Promotion,” “Marketing, Touring and Band Management” and “How to Get the Most Out of a Studio Session.” Panelists included bloggers (Bryan Childs, Ninebullets.net), social networking specialists (Julia Gorzka, Brand Tampa) and local media (Lee Courtney, WMNF; Curtis Ross, Tampa Tribune; Julie Garisto, St. Pete Times as well as Creative Loafing’s Leilani Polk). Mr. Courtney was the only radio personality in attendance. (Tampa’s 88.5 FM is a community station that still allows their DJs to play CDs – they even sometimes play records.).

The Homemade Music Symposium’s goal is to educate nascent and struggling musicians in the ways and means of the music business and industry trends. It also included out-of-town industry folk and special keynote speakers – this year, it was Tunecore’s Peter Wells and Tony Michaelides, a local author from Manchester, UK, who’s colleagues and contemporaries include Factory Records’ Tony Wilson, David Bowie, U2 and The Stone Roses.

Conference attendees were mostly solo singer-songwriter types, with a sprinkling of MCs, publishers and managers as well as other local bloggers and marketers looking to get involved in the music scene or learn about new media. There was a lot of talk (maybe too much) about Twitter and Facebook, and of course the familiar geographical gripe of how Florida is difficult to tour/break out of, because there are no surrounding states (The closest top 10 market is Atlanta). A good portion of the crowd was visibly older, some dressed in flowery shirts and flip flops, and plenty of eyes glazed over when the topics inevitably circled back to “Tweeting” and social networks.

Sorely missing from the panel of experts, especially on the panel labeled “Area Record Labels and Artist Managers,” were representatives from the handful of local Tampa imprints, namely ADD, New Granada and 24 Hour Service Station (Geri X, Win Win Winter and The Beauvilles). 24 Hour owner Marshall Dickson stated that he would definitely be involved next year, but that this time around he just had “too much on his plate.” The only current label owner in attendance was Ivan Pena, who runs Mohawk Bomb Records (Soulfound, Ascending to Avalon and Rise of Saturn). Pena seemed optimistic about the Tampa Bay music scene, and about the fast-changing online industry, but insisted that artists need to tour incessantly and start treating their band like a business or risk failure.

The “Music Critics” panel, unfortunately the last session of the day, seemed to be the most pessimistic. One girl in the crowd asked for suggestions on how to become a music writer. The entire panel discouraged her. It may be in fashion for music writers to be moody and begrudging, but one would think their passion for music could somehow keep their chins up, not to mention grateful that they still have jobs in the age of Rotten Tomatoes and aggregated, user-generated reviews at Amazon.com.

As with any conference, the nighttime showcases are the payoff – a chance for attendees to party and an opportunity for the out of town industry folks to see what musical talent the surrounding area has to offer.

On Saturday night, Tampa’s New World Brewery featured performances from Rebekah Pulley, Lorna Bracewell, The Skull and Bone Band and 10th Concession. Crowbar hosted a Mohawk Bomb showcase and The Roosevelt had planned a “green” concert featuring some area hip-hop favorites like Dynasty and powered by a generator that ran on vegetable oil. Early Saturday, word had gotten out that the generator had broken during a run-through and that the Roosevelt showcase was cancelled.

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Sunday’s activities were mainly centered around The Bunker in Ybor City, which is home to the Tre Amici coffeeshop, REAX Space, a few art galleries and the neighboring Ybor City Museum.

Some of Sunday’s workshops included “DIY Sound Recording Techniques” at REAX Space as well as “Tips on Promotional Photography” (hint: no brick walls or train tracks) and “The State of The Scene” discussion at Tre Amici.

This talk was moderated by event organizer T. Hampton Dohrman and featured Courtney, Joel Cook (REAX) and yours truly. It began as a polite enough re-cap of the weekend and what could be done differently in years to come and escalated into a microphone free-for-all on how Tampa needs to publicize itself to become the next Austin or Seattle.

Singer-songwriter Emily Roff planted herself in front of the microphone and made a case for a large music festival that would draw thousands of people from all over the world. When some crowd members yelled, “What about [Tropical] Heatwave?” (referencing the annual music fest hosted by WMNF that typically features performers from the blues, folk, Americana and world beat genres), Roff shrugged. She’d never heard of it.

Beauvilles frontman Shawn Kyle made a spirited appearance at the discussion, only half-jokingly announcing his 2012 bid for city council and bemoaning the lack of attention the local media and concert promoters give to area college campuses (USF, UT, Eckerd, SPC, etc.).

What did come from the heated discussion was a summation of points that included the following:

1. The internet has replaced FM radio as a highly-coveted media outlet.

2. Musicians must treat their music as a business.

3. Musicians should treat Tampa and St. Petersburg as two separate markets to avoid saturation. (This point was argued)

4. Even though recording and distribution has become decentralized, quality recordings and the packaging and presentation of materials is still very important (maybe even more so).

5. Bands must tour out of market (once they have established themselves regionally).

6. With the decline in the sale of actual recorded music, musicians must learn to diversify their content/revenue streams to include audio, video, performances, merchandise, ringtones et. al. and utilize networks and messaging to stay in touch with fans and followers. (See the content model here).

7. Music criticism is dead. (This point was not argued).

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Here are some photos from the weekend:
Photos by Kelly Hickman | Photos by Denis Baldwin

The mid-90’s Britpop feud between Oasis and Blur has become the stuff of legend. Noel Gallagher once famously hoped Blur frontman Damon Albarn would “catch AIDS and die” (he since recanted, blaming drugs for the outburst).  Surprisingly, he’s 100% behind the current Blur reunion: “I’m right into the Blur reunion, ’cause it’ll finish off the Kaiser Chiefs and put them to bed. There’s nothing worse than a shit Blur. And at least the original shit Blur are back to finish off all these other shit Blurs. I’m bang into the Blur reunion.”

From an old reunion to a possible new one: Nine Inch Nails‘ Trent Reznor no longer thinks very highly about former friend and collaborator Marilyn Manson.  Reznor calls Manson “a malicious guy and will step on anybody’s face to succeed and cross any line of decency … Seeing him now, drugs and alcohol now rule his life and he’s become a dopey clown. He used to be the smartest guy in the room.  And as a fan of his talents, I hope he gets his shit together.”

Lots of news on the Flaming Lips, The Cult, STP, Moz, and more after the jump!

While the drama surrounding the official state song of Oklahoma unfolded, Flaming Lips worked on their new double album! It should be out later this summer.

Bad Religion bassist Jay Bentley outlined all the obstacles that prevent writing and recording a new album — Greg Graffin’s scholarly commitments, Brett Gurewitz’s production and label duties — but “the one thing that’s in short supply is time.”

The Cult will track Love in its entirety on tour this summer. I guess Ian Astbury doesn’t want to be remembered for his Sonic Temple cowboy hat (pictured left).  Unfortunately, no there are dates scheduled remotely near Tampa Bay.

Following the January death of Ron Asheton, Iggy Pop says The Stooges no longer exist. However, guitarist James Williamson has rejoined — meaning the surviving Raw Power lineup is intact — so the band will tour as Iggy & The Stooges … I’m a little confused, too.

Wayne Kramer of MC5 witnessed the failure of the war on drugs first hand as he and many other rockers toured and performed at the Sing Sing prison in New York. Tom Morello, Jerry Cantrell, and Perry Farrell were among those present. Kramer blogged about his experience for Huffington Post.

Scott Weiland confirmed Stone Temple Pilots are writing and recording new material with one-time Rolling Stones producer Don Was. He didn’t elaborate about the ongoing litigation between the band and Atlantic Records and whether or not that will hamstring the release of a new album.

Morrissey announced a B-sides compilation due in October called Swords. (Yes, he still records B-sides.)  Also, he released an amusing statement about his latest happenings complete with Rumsfeldian euphemisms. As Pitchfork observed, tour dates aren’t postponed or rescheduled but “repositioned.” Also, he won’t join Facebook or Twitter because “not enough happens in my life that I would wish to share with others.”

X frontwoman Exene Cervenka (right) was recently diagnosed with Multiple sclerosis. She vows her health problems won’t affect current X touring plans or her solo work. Ironically, X has supported the charity Sweet Relief (founded by an MS sufferer) for over a decade.

Tim Armstrong and Matt Freeman of Rancid address and quickly denounce the latest Operation Ivy reunion rumors: “I love what we did back then, but what we do now is to move forward.”

Evan Dando wants a piece of General Motors’ bailout funds. He insists a recent GM ad includes an unauthorized soundalike of The Lemonheads’ “It’s a Shame About Ray.”

Drummer Tre Cool says Green Day is Rock Band bound. “I can’t play the drums on it,” he jokes. “If you were born before 1985 you won’t be able to play the drums.” There are no further details, but my money is on a “track pack” and not a full standalone game.  Green Day are OK, but they’re no Beatles.

The Jesus Lizard revealed full tracklist details for the upcoming reissues of their first four albums.  Head/Pure EP, Goat, Liar, and Down become available on September 22 via Touch and Go in various formats including vinyl.