Sweet Tooth’s Quarterly Candy Review: Reese’s Whipps
Wednesday, November 19th, 2008At first glance, Reese’s Whipps — The Hershey Company’s latest entrée into the candy bar market — looks like a can’t-lose proposition. The formula sounds perfect: Take the delicious peanut-butter-simulating goo of Reese’s Cups, combine it with the high eatability of a 3 Muskateers and forge the results into a bar-like shape. Ecstasy should be mere bites away.
Sadly, it is my duty to report that Whipps just plain suck. And it’s not hard to figure out why. When the taste specialists at Hershey combined the Reese’s Cup with the 3 Muskateers, they forgot something: the Reese’s. Yes, while the packaging promises “Light and Fluffy Peanut Butter Flavored Nougat” [sic], the nougat is surprisingly generic, more like a Publix brand marshmallow than the creamed-peanut genius of a Reese’s.
Don’t think of the Whipps as a failure, Hershey, just a missed opportunity. It’s been 14 years since the debut of Reese’s NutRageous, a similar attempt to merge the Reese’s formula with a rectangular shape that has, to date, failed to capture the public imagination in the way, say, the Snickers bar has. With this most recent misstep, some candy experts are beginning to doubt whether Reese’s will ever succeed in bar form. Prove them wrong, Hershey. Prove them wrong.








Well, Sarasota, it’s been a solid 320 days since you and I last spoke, since I split from the Creative Loafing family because, gosh, you just don’t turn down four months of no rent in Venice, Italy. (For kicks, you can read my “farewell” column
My belt’s feeling a little tight these days, what with the cookies, the candy canes, the eggnog … oh, the eggnog. In an attempt to fit back into my pants, I’m seriously considering the Manatee County’s Conservation Lands Management Rye Ramble and Hike. The moderate-to-strenuous walk snakes through Parrish’s Rye Preserve, with views of that spot’s old and rare sandy scrub habitat. 9-11 a.m., Rye Preserve, 700 Rye Wilderness Trail, Parrish, free, 748-4501, ext. 4615. –CLB, posthumously

