KFC now marketing exclusively to hipsters

By Gabe Vodicka Friday April 23, 2010 06:38 PM EDT

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By now, you’ve been inundated with enough tales (and Tweets) of KFC’s new artery-clogging beast, the Double Down, that I don’t need to explain it to you. It’s a fatty fat “sandwich” for fatty fat fats. And hipsters.

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You see, when a product as ludicrously over-the-top as the Double Down enters the market, said hipsters can’t resist, because hipsters live for irony. The Double Down is just the sort of patently unhealthy, red-state, all-American food that hipsters love to eat (and blog about) to prove how far removed from all that they really are.

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And guess what? KFC has caught on.





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